American Plumber plans to make faucets turn when it unveils its wholesale showroom branding program at the 2005 Kitchen & Bath Show this week.

In an effort to increase brand awareness, American Plumber’s showroom kit includes point-of-purchase displays, as well as training and quick reference guides for common water problems, indicating the best water filtration solution for the customer’s home.

American Plumber has tagged the program’s theme “A Tasteful Addition to Any Home” on all the materials, a message that American Plumber spokesperson Shelly Johnson says makes perfect sense. “American Plumber filtration products are top-of-the-line and everyone knows when they add one of our systems, they will have great-tasting water. With the addition of in-showroom educational pieces, the decision process to determine need is simplified. We’re excited to help the consumer through the process.”

American Plumber reps will conduct on-site training at 200 showrooms across the United States. At the completion of the training, each showroom will become an “American Plumber Certified Showroom” and its sales staff will be “Trained Consultants.”

For more information please, contact Brenda Krainik, public relations agent for American Plumber. 920-451-3161 (8am - 4pm CST)